Doing a little prep work before your next video shoot will not only make the day flow smoother, but it will also help you stay on budget. If you are working with an agency or large video production company, a producer will do this work for you. For a small business with a tight budget, there is a good chance you are working with a small video crew of one to two people. What you do before the shoot, on your own time, will help you stay within or below budget.
A good example of how a client did some prep work was for a video I did for an Akron hospital. Their goal was to create an informational video about Radiology careers that would be shown to high school students. What the client did ahead of time was crucial in keeping the shooting day on schedule. First, she secured a large conference room for the interviews and scheduled the people an hour apart. We decided to shoot both interviews in the same location so that we could save time and complete the video shoot within one day. To make each interview appear to be shot in a different room, we moved the camera about a two feet which changed the perspective of the background. This saved us from tearing down the lights, packing up all the gear and moving to another room for the second interview, only to take another hour to re-set up the video equipment.
Next, she worked with the Radiology Department to explain what we were doing and obtain the proper permissions from staff and patients. She also lined up several nurses who agreed to appear on the video and set up their schedules so we would tape in the rooms closest to the conference room and work our way out to the rooms furthest away.
Her prep work resulted in the day going very smoothly and the video staying in budget. If she had not prearranged the schedule, the shoot would have taken twice as long since we would have had to work around the patients schedules. Twice as long, means higher costs to the final production.
If you don’t know what you need to do for prep work, ask your videographer. They can give you ideas of what you can do for your specific video.
Take a look at what we were able to accomplish with the Radiology video:
About the author:
Deborah Shapiro is a producer, videographer, and editor for her Akron – Cleveland based business, Montrose Video Productions where she specializes in web videos for large and small businesses. She likes to hike, has two dogs, two cats, is a part-time vegetarian and loves really good chocolate.