Sometimes I’ll get a client who wants to put everything they can think of into one video. I usually advise them to do otherwise. When it comes to creating a video, you don’t want to put all your messages into one video. Your customer is looking for a specific bit of information and doesn’t have the time or desire to watch a five-minute or more presentation on the history of your company, your products, your philosophy and so forth. If they don’t hear what they want to know within the first minute, they’ll move on. They’ll never get to hear that important piece of information they were looking for at the four-minute mark. It’s much better to make several short videos, each addressing a single topic.
So what kind of videos should you make for your website or to put on YouTube? A good first step is to think about what kind of questions your customers ask you early in your sales process and create videos that provide those answers. Depending on what is appropriate for your business, consider these ten suggestions for your company:
Here’s a video we did for Lippman School in Akron, Ohio. We made several videos for them, each addressing a specific topic from a quick overview to specific studies. In this video, they talk about the importance of experiential learning through their special field trips.
About the author:
Deborah Shapiro is a producer, videographer, and editor for her Akron – Cleveland based business, Montrose Video where she specializes in web videos for large and small businesses. She likes to hike, has two dogs, two cats, is a part-time vegetarian and loves really good chocolate.